The average American adult is estimated to make 35,000 decisions a day (Sollisch, 2016). Most of these are benign whilst others are thought to have neg...
When someone sets out on their smoking career, there's very little awareness of what will become should they decide to make it their lifelong endeavor ...
Positive and negative reinforcementĀ Ā
Positive and negative reinforcement both produce a wanted state.
One of the positive reinforcement strategies t...
There are overĀ 1.1 billionĀ smokers in the world today, with tobacco smoking causing 7.7 million deaths ā including 1 in 5 deaths in males worldwide1. T...
Laural was finding it difficult to quit smoking. He'd tried everything over the years and yet nothing seemed to last more than a day or two. He knew it...
Relapses happen all the time, indeed most people will have tried several times and not succeeded at many kinds of things in life, love, leisure, work, ...
These days a smoker would be hard pushed to not be aware of the links between smoking and lung disease/cancer, but were you aware that it's now the lea...
